Digital transformation helps businesses evolve and thrive, but the idea of transforming can seem daunting. Here’s how Deloitte Digital works with brands all over the world to help them futureproof their businesses — one connection at a time.
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hat’s the only constant in today’s digital age where relationships are real-time, choice is infinite, and delivery is on-demand?
Change—driven by technology, of course. And successfully adapting to change through digital transformation means the difference between a failing company and flourishing one.
Digital transformation is all about becoming a digital enterprise—an organization that uses technology to continuously evolve all aspects of its business models (what it offers, how it interacts with customers and how it operates).
In simple terms, digital transformation is how to futureproof a business.
True transformation takes ambition. Define your ambition by getting the right focus, design it by getting the concept right, and achieve your ambition by rapidly getting your business to
scale.
Andy Main, global lead, Deloitte Digital
-
Innovation
-
human-centered
design
-
digital
technology
-
overall
leadership
-
risk
…all done in strategic, creative and adaptive ways to reinforce connection.
True transformation takes ambition. Define your ambition by getting the right focus, design it by getting the concept right, and achieve your ambition by rapidly getting your business to scale.
Andy Main, global lead, Deloitte Digital
-
Innovation
-
human-centered
design
-
digital
technology
-
overall
leadership
-
risk
Digital transformation requires a full spectrum of integrated skills:
…all done in strategic, creative and adaptive ways to reinforce connection.
Transform the business by revisiting business models, focusing on customer experiences, rethinking the brand and uncovering new opportunities through rapid innovation.
Transform the organization by adjusting the culture, introducing new ways of working and building capabilities that are suited for this reality
Focus on the power of the brand
and determine how to leverage,
expand or recast it.
Enable the right organizational
mindset to support new ways of
working. Identify leaders who
can think, act, and react
differently in a digital context.
Create a ‘team of teams,’ open–talent
workforce and connected
experience to focus on the future
of work: the what (automation),
who (alternative talent options),
and where (proximity).
Transform engagement with
customers, partners,
employees, and other members
of the business’ ecosystem.
Articulate and quantify
transformational opportunities
by creating (or responding to)
a market disruption.
Adopt the systems, technology
and data that digitally
represents prospects,
customers, partners,
and suppliers.
Employ back-end enterprise
operations, processes and
technologies to deliver on the
organization’s goals.
Realize opportunities that
preserve or capture new
economic value through things
like risk mitigation or strategic
tax planning.
Find new business and service
models that leverage partners and
suppliers in different ways—often
creating market disruption.
Digital transformation begins with ambition. A business’ ambition can be defined by considering:
-
Forces in play
What’s happening in the world that requires action? -
Industry trends
What are the largest forces and disruptors impacting the industry? -
Technology trends
What are customers saying? What needs are known? Can unknown needs be discovered? -
New offerings in the market
What offerings are emerging in response to changes in the market? -
Opportunities to change the game
If shareholders are questioning value, what’s missing? What needs to be done differently?
Digital transformation begins with ambition.
A business’ ambition can be defined by considering:
-
Forces in play
-
Industry trends
-
Technology trends
-
New offerings in the market
-
Opportunities to change the game
Given all of the above, what ambitions are being defined?
-
FOCUS ON HUMANS NOT TECHNOLOGY
Human behavior is the fundamental economic gear of every business. Identify which behaviors to drive (internally and externally) to create the greatest return, and marshal digital resources to achieve that behavioral change to create
connection. -
FIND OPPORTUNITIES AT THE INTERSECTIONS
Don’t try to come up with new ideas alone. To find the future of the business, look to unexpected intersections: between disciplines and domains of expertise, across departments and organizational silos, between industries, and through
partnerships that span markets and geographies. -
‘GET IT OUT’ BEATS ‘GET IT PERFECT’
In a world dominated by uncertainty, the only way to get effective market feedback is to give the market something to react to. Succeed faster by rapidly delivering minimally viable offerings (MVOs) into the market and learning from the
feedback obtained for each subsequent iteration.
Executing a transformation, end to end, iteratively
-
imagine
-
deliver
-
run
-
imagine
Ambition definition:
Getting the right focus
This phase is about quickly setting ambitions and charting a path to success by developing a roadmap to achieve those ambitions. Create an aligned portfolio of ideas that are informed by current trends, disruptors and customer needs.
sense
Understand trends and disruptors to uncover opportunities in the digital landscape.
Aspire
Provoke aspirations, analyze the value of potential initiatives and define an ambition statement.
decide
Align and select provocations that enable the client to rapidly demonstrate momentum toward its ambition.
-
deliver
Ambition design:
Get the concept right
In this phase, build a deep and empathetic understanding of user needs and behaviors to design solutions for them. Make ideas tangible and put the ambition in motion by designing, testing and learning in the market with minimum viable
offerings (MVOs).
deepen
Understand users to uncover unmet user needs, motivations, concerns and drivers.
design
Combine user insights with technical capabilities and business objectives to generate well-balanced concepts that can be tested in-market.
build/prove
Iteratively build, test and learn to deliver MVOs to market and de-risk innovations.
-
run
Ambition delivery:
Get the business to scale
This phase delivers and scales the ambition through flexible and integrated delivery teams. Evolve the MVO to greater maturity and improve operational pillars to support lasting success.
launch
Refine MVO based on market feedback to ensure successful business launch and monitor outcomes.
scale
Iteratively monitor for new releases to support the solution as it matures.
operate
Evaluate and improve operational pillars to transition resources and support lasting success.
Download Deloitte’s Digital Transformation: A Primer
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